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Chalk Outdoor

Client
Chalk Outdoor Inc.
Services
Branding, Visual Identity, Website

Chalk Outdoor — expedition gear engineered in West Cornwall, Connecticut. The mark is a single chalk stroke turned into a circular C/O monogram: a hold, a route, a closed loop. Burnt-orange on ink black, set in a tight monospace, carrying one promise — if it doesn't survive our mission, it won't be part of yours.

Primary lockup
Reversed lockup
Out-of-home — the brand promise
Stationery system
Brand book — cover
Brand book — “Ice Waves, Queen Maud Land”
Gore-Tex shell — applied identity
Hangtag — EP01 pack